Leverage Social Media to Break into Sports

Posted: July 11, 2011 in General
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These days, social media is becoming quite the phenomenon in sports. With the advent of websites like Facebook and Twitter, professional teams and other sports businesses must embrace this revolution that is taking the world by storm. Failure to do so will leave them behind the competition.

For the most part, everyone in sports is still trying to figure out how to leverage social media to improve their business. This is great news for kids like you and me who have grown up with the Internet.  As a result, we are much more social media savvy than older generations and can probably teach them a thing or two. While your dream job may not be doing social media in sports, it is the perfect way to break into the industry. Hiring managers always talk about adding value to an organization. What better way to do so then show them that you are an expert in social media and can help them solve their problems. I really would not be surprised if sports companies start adding CSMOs, i.e. Chief Social Media Officers, in the near future.

The truth is that you are probably spending a lot of your free time on social media websites anyways. It is time to take things up a notch by not just talking to friends, looking at photos, following athletes, etc. Start becoming more interactive with the sports community. Do things like participating in conversations about your favorite teams, sharing sports articles that you enjoyed reading, or starting your own discussions about an area of the sports business that you want to learn more about. Play around with different social media sites to see which one you like best. Don’t spread yourself too much. It’s better to become really good at a few social media sites than to become average at many social media sites.

Even if you do not want to get a job in social media, it’s never a bad thing to be influential in the online community. For one thing, an active online sports presence will help you expand your network. Employers want to see people who have connections. It’s up to you if you want to become that person.

In the future, I want to evaluate the pros and cons of the 3 main social media sites I use to promote this blog: Facebook, Twitter, and LinkedIn.

  1. […] I mentioned in an earlier post about using social media to land a sports job, LinkedIn is one of the three websites I utilize to promote my blog. The […]

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