In Master the Power of a Handwritten Note: Part 1, I talked mainly about the importance of writing personal thank you notes to people in the industry who have helped you in some way. This is definitely a great way for you to make a lasting impression and start a genuine relationship. Make sure you extend this habit to all areas of your life, whether personal or professional.
In the context of breaking into sports, the other type of handwritten note you can write is one that is directed towards someone in a position of power at a sports organization. This person can be an idol of yours whose job you hope to have one day or simply the head of an organization you really want to work for.
So far, I have tried out this tactic once to no avail. After reading super-agent David Falk’s book The Bald Truth, I decided to compose a handwritten letter. It made perfect sense for me to reach out to him. He grew up on Long Island. He is arguably the best basketball agent of all-time. I believed in a lot of the principles he outlined in the book about his personal code of ethics. He represented some of the best Georgetown basketball players including Patrick Ewing and Alonzo Mourning as well as basketball god Michael Jordan. His firm is located in Washington D.C., not far from Georgetown.
With all these things in mind, I wrote him a letter, hoping I would hear back from him like I did with DeMaurice Smith. The letter was very genuine, and I did not ask him for a job. I simply wanted to take him out to lunch and learn more about his career. Although I never heard back from David, I still plan on crossing paths with him in the future.
That being said, writing a handwritten note to a senior level executive of a sports company is another way for you to stand out from the competition. Blindly sending an email or resume is not the way to go. You will get lost in the clutter. The most important thing you can to when writing these letters is to personalize them as much as possible. Do your homework on the person to whom you are writing. Find out as much as you can about their background and draw comparisons to your own. Show them how you can add value to their company. What separates you from everyone else who is dying to work there? Make them want to get back to you.
Just like in sales, you have to play the numbers game when sending these letters. If you want to work for an NFL team, write all the GMs or owners. Do NOT send them a cookie cutter letter. Take a genuine interest in their career paths based on your research. All you really need is that one response that can change your life. I would recommend writing out a short list of people whose careers match your interests and reaching out to them through the power of a handwritten note.